Public Response to Roadside Landscapes

The latest research from Kathy Wolf focuses on shopping plazas and mini-malls and how trees support the success of retail districts. The study assessed public response to landscape and vegetation of small mall (re)development. A series of past studies indicate consumer behavior is positively affected by the urban forest. Respondents to her survey indicated a preference for landscaped roadsides and a willingness to pay 8.8% more at well landscaped malls.
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